Nickelback, the Canadian rock band that’s as polarizing as it is popular, is the subject of a new documentary that dives into the impact of being labeled the “most hated band in rock.” *Hate to Love: Nickelback* is produced by Ben Jones, a broadcaster from Highcliffe in Dorset, and it offers an intimate look at the highs and lows of this iconic four-piece band.
The Journey from Stardom to Internet Villains
The documentary doesn’t shy away from the elephant in the room: Nickelback’s massive success juxtaposed with their notorious reputation on the internet. Despite being one of the best-selling bands in music history, with countless hits and an impressive track record, Nickelback has been the target of relentless online vitriol. According to Ben Jones, the rise of social media and the anonymity it offers has played a significant role in this negative perception.
Jones, who claims to have been the first DJ to play Nickelback on UK radio during his time at Virgin Radio in the early 2000s, has maintained a relationship with the band over the years. This connection led to him being asked to produce a video for their album release in 2018. From there, the idea for a more comprehensive film took shape.
Tackling the “Elephant in the Room”
Jones wanted to address Nickelback’s reputation head-on. He explains, “What happened with Nickelback was that their success became ubiquitous at a point in history where we all had these devices in our hands which allowed us to be keyboard warriors and write things on the internet with utter anonymity.”
The documentary portrays Nickelback as the “Marmite of rock” – some people love them, others despise them. But for those who don’t like their music, Jones has a simple message: “If you don’t like it, don’t listen.”
Despite their phenomenal success, the relentless online bashing has taken a toll on the band. “A few years of being berated on the internet can leave you quite nervous and sore, and it can hurt,” Jones says. The documentary highlights the fragility of the band members, now men in their 40s, who have faced serious, life-threatening challenges. Yet, they remain stronger together, finding solace and strength in their unity.
*Hate to Love: Nickelback* isn’t just about the music; it’s a poignant exploration of the band’s resilience in the face of harsh criticism. It’s a story that reveals the human side of these rock stars and their journey through the tumultuous landscape of modern fame.
