Dolce & Gabbana, renowned for styling celebrities like Beyoncé and Usher, has ventured into a new luxury market—fragrance for dogs. The Italian fashion house’s latest creation, named “Fefé,” is designed to pamper the most stylish of pooches.
Inspired by Domenico Dolce’s devotion to his loyal dog, Fefé, this designer scent promises an “olfactory masterpiece.” The fragrance features a blend of Ylang, Musk, and Sandalwood, crafted by master perfumer Emilie Coppermann. Packaged in a green lacquered glass bottle adorned with a 24-carat gold-plated paw, Fefé is priced at €99 ($109) for 100 mL.
The bottle also includes a D&G dog collar, available in two sizes with optional engraving. A promotional video showcases well-groomed dogs, with a narrator describing them as “delicate, charismatic, and irresistible”—traits the brand aspires to highlight.
For pet owners, the application is simple: spray the perfume on your hands or a brush, then work it into your dog’s fur. Dolce & Gabbana joins a growing list of luxury brands catering to canine fashionistas, following Anya Hindmarch’s dog poop-bag charm and Prada and Versace’s pet apparel and bedding.
