US midterms most expensive on record – US$11.6bn

November 3, 2026

The 2026 US midterm elections are officially on track to become the most expensive in American history. According to new data from ad-tracking firm AdImpact, political advertising spending is projected to reach US$11.6 billion by the time polls close. That figure smashes previous records, outstripping the US$11.2 billion spent during the 2024 presidential election cycle. Analysts say the unprecedented surge in ad spending is primarily being driven by highly competitive, high-stakes contests for the Senate and state governorships.

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Written by: Madeline

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