National Basketball Association (NBA) Africa’s First Original Docuseries “Born & Bred” Premieres on the NBA App

todayNovember 21, 2023 14

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Five-Part Series Tells the Stories of Five NBA Academy Africa (https://www.NBA.com) Prospects from Angola, Egypt, Nigeria, Senegal, and South Sudan; First Two Episodes “Basketball Chose Me” and “Dunk at First Sight” Feature Nigeria’s Rueben Chinyelu and Angola’s Aginaldo Neto.

NBA Africa today announced that its first original documentary series “Born&Bred” will premiere on the NBA App today.  The five-part series tells the stories of five current and former NBA Academy Africa prospects from Angola, Egypt, Nigeria, Senegal, and South Sudan through exclusive footage and interviews with the prospects, family members, friends, and coaches. 

“Born&Bred,” which features Nigeria’s Rueben Chinyelu, Egypt’s Seifeldin Hendawy, South Sudan’s Khaman Maluach, Senegal’s Khadim Rassoul Mboup, and Angola’s Aginaldo Neto, spotlights each prospect’s basketball journey, including the communities where they were raised and the moments that have shaped them as players and young men.  

Four of the prospects – Chinyelu, Hendawy, Mboup and Maluach – also competed in the 2023 Basketball Africa League (BAL) season as part of the BAL Elevate program, which provides an opportunity for the next generation of African prospects to participate in a professional league, showcase their talent on a global stage, and help their respective teams compete for the BAL Championship.

The first two episodes will be available beginning today.  “Basketball Chose Me” featuring Chinyelu will be available free on the NBA App.  “Dunk at First Sight” featuring Neto and the remainder of the series will be available exclusively via NBA League Pass, the league’s premium live game subscription service.  The final three episodes will be available weekly beginning Monday, Nov. 27. 

“We’re thrilled to launch “Born&Bred”, a first-of-its-kind initiative for NBA Africa that will showcase the inspirational stories of prospects from across the continent who have come to NBA Academy Africa to take the next step in their basketball development journeys and lives,” said NBA Africa Head of Basketball Operations Franck Traore.  “Each of these players has a unique story, but they all share one common purpose – to get better every day as athletes, students and leaders.  We look forward to showcasing their amazing stories to a global audience through the NBA App and NBA League Pass.”

“I never would’ve thought that the game would take me this far,” said Chinyelu.  “While I know I’ve got plenty more work to do and many more goals to accomplish, I am grateful to my family, friends, coaches and teammates for taking part in this project, and I hope it provides motivation to other young players to search for their passion and follow their dreams.”   

“Born&Bred” episodes:

Episode 1 (Nov. 21): “Basketball Chose Me” features Reuben Chinyelu, a 19-year-old power forward from Lagos, Nigeria who is entering his freshman season with Washington State University.  During his time at NBA Academy Africa, Chinyelu participated in several international showcases and events, including the 2022 NBA Academy Games in Atlanta, where he led NBA Academy Africa to a first-place finish.  During the 2023 BAL season, he helped lead Stade Malien (Mali) to a third-place finish after averaging the second-most rebounds and blocks on the team.  Chinyelu is a natural leader and has interest in art, creative writing and photography.

Episode 2 (Nov. 21): “Dunk at First Sight” features Aginaldo Neto, a 17-year-old guard from a closely knit community in Luanda, Angola.  Neto kicked a ball before he bounced it, but he began playing street basketball after joining a local club in 2016.  He would go on to win a championship in his first Jr. NBA tournament in 2018.  Four years later he joined NBA Academy Africa and represented the Angola Men’s National Team at the 2022 FIBA U-18 African Championship.

Episode 3 (Nov. 27): “From Generation to Generation” features Seifeldin Hendawy, an 18-year-old forward from Cairo, Egypt.  Hendawy’s love for basketball is deeply rooted in his family history, with both of his parents having played the game.  Since joining NBA Academy Africa in 2021, Hendawy has represented his country at several international tournaments, including the NBA G League Showcase.  He most recently played for Petro de Luanda (Angola) during the 2023 BAL season.     

Episode 4 (Dec. 4): “Discipline Meets Opportunity” features Khadim Rassoul Mboup, a 16-year-old forward from Senegal who joined NBA Academy Africa following the 2021 FIBA Africa Regional Youth Camp in Saly, where he was named camp MVP.  With hopes of following in his brother’s footsteps, the Senegalese forward participated in the 2022 and 2023 NBA Academy Games as well as several tournaments across Africa.  He played for then defending BAL champion Zamalek (Egypt) during the 2022 BAL season.  

Episode 5 (Dec. 11): “Destined for Greatness” features Khaman Maluach, a 17-year-old center who this year became the third-youngest player in history to participate in the FIBA Basketball World Cup, where he helped his native South Sudan clinch its first Olympic berth.  Maluach, who only first picked up a basketball at age 13, proves to be a force in the paint and along the perimeter, drawing interest from several NCAA Division I schools in the U.S.  Born in South Sudan and raised in Uganda, the 7’2’’ prospect was named MVP of the 2023 Basketball Without Borders Africa camp in Johannesburg.  In May, he helped AS Douanes (Senegal) advance to its first BAL Finals.

NBA Academy Africa is an elite basketball training center in Saly, Senegal for the top high-school-age prospects from across Africa and the first of its kind on the continent.  Since its launch in 2017, more than 35 male and female participants have committed to NCAA Division I schools in the U.S. or signed professional contracts.

The NBA App is free to download here (https://apo-opa.co/3GaKHiI).

Distributed by APO Group on behalf of National Basketball Association (NBA).

Pawel Weszka,
NBA Africa Communications,
+27 10 007 2666

About NBA Africa:
NBA Africa is an affiliate of the National Basketball Association (NBA), a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  NBA Africa conducts the league’s business in Africa, including the Basketball Africa League (BAL), and has opened subsidiary offices in Cairo, Egypt; Dakar, Senegal; and Lagos, Nigeria.  The NBA has a long history in Africa and opened its African headquarters in Johannesburg, South Africa in 2010.  The league’s efforts on the continent have focused on increasing access to basketball and the NBA through youth and elite development, social responsibility, media distribution, corporate partnerships, NBA Africa Games, an NBA Store, the BAL, and more.  Last year, NBA Africa reached more than eight million youth across the continent through basketball development, life-skills programming and social media engagement.

NBA games and programming are available in all 54 African countries, and the NBA has hosted three sold-out exhibition games on the continent since 2015.  The BAL, a partnership between the International Basketball Federation (FIBA) and NBA Africa, is a professional league featuring 12 club teams from across Africa that will tip off its fourth season in March 2024.  Fans can follow @ NBA_Africa and @ theBAL on Facebook, Instagram, X and YouTube.

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