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In a move to safeguard Ethiopia's cultural heritage and bolster its creative economy, the Ethiopian Ministry of Culture and Sport (MOCS), the Ethiopian Intellectual Property Authority (EIPA), and MultiChoice Africa Holdings B.V. (MAH) (www.MultiChoice.com) today announced the signing of a landmark Memorandum of Understanding (MoU). This agreement aims to collaboratively combat piracy and enhance the protection of intellectual property rights in Ethiopia.  The MOCS is dedicated to promoting and preserving […]

Cultural Creators from three of South Africa’s neighbouring countries feature in KFC (https://Global.KFC.com) Streetwise’s new Original Feeds Original campaign, which celebrates the inspiration that feeds creativity. Windhoek fashion designer Ruberto Scholtz, Harare visual director Rowan Sakarombe and the Botswana Metalheads feature in the campaign’s epic TV commercial (https://apo-opa.co/41przaO), which stars Khuli Chana, Blxckie and 25K. The commercial’s soundtrack https://apo-opa.co/4ks07ll is a new song, the Originals Anthem, written and recorded by the rappers. “Just as […]

Cultural Creators from three of South Africa’s neighbouring countries feature in KFC Streetwise’s (https://Global.KFC.com/) new Original Feeds Original campaign, which celebrates the inspiration that feeds creativity. Windhoek fashion designer Ruberto Scholtz, Harare visual director Rowan Sakarombe and the Botswana Metalheads feature in the campaign’s epic TV commercial (https://apo-opa.co/43najWe), which stars Khuli Chana, Blxckie and 25K. The commercial’s soundtrack (https://apo-opa.co/4irtnad) is a new song, the Originals Anthem, written and recorded by […]

As governments across the MEA region are investing heavily to develop world-class tourism and entertainment infrastructure as part of their economic diversification strategies, the leisure and entertainment industry is experiencing a period of boom in the post-pandemic era. Driving growth for the industry are family entertainment centres (FECs) and theme parks, which are expected to record a compound annual growth rate (CAGR) of over 10% in the coming years, indicates […]

As governments across the MEA region are investing heavily to develop world-class tourism and entertainment infrastructure as part of their economic diversification strategies, the leisure and entertainment industry is experiencing a period of boom in the post-pandemic era. Driving growth for the industry are family entertainment centres (FECs) and theme parks, which are expected to record a compound annual growth rate (CAGR) of over 10% in the coming years, indicates […]

On Wednesday 29th January 2025, the African Union (AU) (www.AU.int) and the All-Africa Music Awards (AFRIMA) formalized its long-standing partnership in promoting Africa's creative and cultural industries, particularly in the field of music. This MoU aims to strengthen the already existing partnership since 2014 when AFRIMA launched its first Award ceremony that honours exceptional African musical talents and the promotion of African music at the international stages. Over the years […]

The United Nations World Food Programme (WFP), in partnership with the European Union and the Italian Agency for Development Cooperation (AICS), announces the launch of Salla Salla, a family-focused series that premiered on January 20 on the Tunisian National TV Channel Al Watania 1 and 2. This unique initiative exemplifies WFP’s commitment to strengthening national capacity and empowering communities through innovative approaches like Social and Behaviour Change Communication (SBCC). Developed […]

On 24 January, the world will observe the “World Day for African and Afrodescendant Culture” (WDAAC). While a large number of international days have a long history and have been proudly celebrated for many years, WDAAC is relatively new. In fact, the day actually only dates back to 2019 when UNESCO adopted 24 January as the WDAAC during the 40th session of the UNESCO General Conference. One of the main reasons […]

APO Group (www.APO-opa.com), the award-winning pan-African communications consultancy and press release distribution service, is proud to announce its partnership with the Nairobi Chamber Chorus (NCC), a world-renowned Kenyan choral ensemble recently invited to join the US tour of legendary film composer Hans Zimmer. Zimmer, celebrated for his iconic scores in The Lion King, Gladiator, Dune, and Inception, is a two-time Academy Award® winner, a three-time Golden Globe® Award winner, a […]